Wednesday, December 10, 2003

A rather interesting article on how Steve Jobs is changing the music business

RollingStone.com

Says he:
"None of this technology that you're talking about's gonna work. We have Ph.D.s here who know the stuff cold, and we don't believe it's possible to protect digital content."

Our position from the beginning has been that eighty percent of the people stealing music online don't really want to be thieves. But that is such a compelling way to get music. It's instant gratification. You don't have to go to the record store; the music's already digitized, so you don't have to rip the CD. It's so compelling that people are willing to become thieves to do it. But to tell them that they should stop being thieves -- without a legal alternative that offers those same benefits -- rings hollow. We said, "We don't see how you convince people to stop being thieves unless you can offer them a carrot -- not just a stick." And the carrot is: We're gonna offer you a better experience . . . and it's only gonna cost you a dollar a song.

And now we've created this music store, which I think is non-trivial to copy. I mean, to say that Microsoft can just decide to copy it, and copy it in six months Ð that's a big statement. It may not be so easy.
Post a Comment