"...Psychologists and behavioral economists have shown that when we know a lot about a field it becomes really tough for us to imagine what it’s like not to know what we know—that’s the curse of knowledge."
A good article from the McKinsey Quarterly on how to make a message 'sticky': Make it simple, concrete and storylike. | Crafting a message that sticks: An interview with Chip Heath |
"If you want to learn how to make your messages stick, the highest-return-on-investment advice is to be more concrete. Systematically go through your speech, your PowerPoint deck, or your memo and strike out every abstraction. Instead of saying 'outstanding customer service,' substitute an example."