Clayton Christensen introduced to us the concept of bottom-up disruptions which fundamentally change industries and make incumbents obsolete. Now Nicholas Carr writes a beautiful article: Top-Down Disruption in strategy+business on top-down disruptive innovations which originate as a niche high-end product/service in an industry and ride the cost-curve to slowly become mass market, in process changing their industry disruptively.
Come to think of it, the laptop is one such product. Originally targetting niche, high-end customers who wanted portability, today its prices have fallen to such an extent that its almost mass market.
1 comment:
Come on dude !! you can't call
laptop a disruptive innovation because it is riding down the cost curve.
If you read clayton he mentions it very clearly that a disruptive innovation has to target a non coonsumption head on and create a market there where none exists by changing the feature set to turn non consumption into a consumption market.
Check these out
http://emergic.org/archives/indi/003496.php
Also some litmus test to find out what is disruptive and what is not
http://emergic.org/archives/indi/003568.php
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