Saturday, June 25, 2005

Top-Down disruptive innovations

Clayton Christensen introduced to us the concept of bottom-up disruptions which fundamentally change industries and make incumbents obsolete. Now Nicholas Carr writes a beautiful article: Top-Down Disruption in strategy+business on top-down disruptive innovations which originate as a niche high-end product/service in an industry and ride the cost-curve to slowly become mass market, in process changing their industry disruptively.

Come to think of it, the laptop is one such product. Originally targetting niche, high-end customers who wanted portability, today its prices have fallen to such an extent that its almost mass market.
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